Safety Starts with Understanding

A crisis. A 911 call. A hasty decision made under pressure.

In the realm of public safety, these split-second choices aren't just actions; they are the thin line between understanding and misunderstanding. And we believe that safety starts with understanding.

For those who respond to emergencies, each decision can alter lives, shape narratives, and either build or erode the fragile trust within a community. We know firsthand that for emergency responders, the goal isn’t to make hasty decisions in chaotic moments—it’s to protect people. But without the ability to understand their stories, safety for everyone is challenging. That’s why we built ForceMetrics: to empower responders to make more informed decisions in the moment.

As veteran law enforcement officials, we know what it feels like to have minutes to figure out a crisis with no background. It’s a problem that permeates public safety because modern technology has not. For decades, law enforcement agencies have relied on siloed databases to collect rich data that—without context—is useless in the critical moments of crisis response. At ForceMetrics, we build public safety tools that help responders understand clear storylines and build trust within communities.

Because our communities deserve more than split-second decisions; more than the risk of being misunderstood. They deserve to feel safe—and that starts with understanding.